Let me first start off by saying I HATE watching TV. Seriously. And when I do get stuck in front of one, it bugs the bloody hell out of me with all the B.S. that's on. It makes me kind of depressed/frustrated.
And then there's the commercials. I've come to a realization quite recently about commercials and women. And maybe I've always noticed it subconsciously, but never really thought about it (which is probably the exact affect these corporate advertising sexist busters want.) Have you ever noticed that in every single commercial that's about a product that cleans anything inside the house- like Mr. Clean, Swiffer Mop, Glide Air Freshners, vacuums, dishwashing soap, laundry detergent, even Windex, etc. it's all women in them? If it's about cleaning in the house- it's all women in the commercials.
Ok, so let's justify why it is so:
So of course back in the day, American society was very male-dominated (or any society for that matter). Dad- you go out and work and make that money and mom- you stay home and clean all day and make sure the house is clean and dinner is cooked when he gets home. I mean sure, this is what still happens today and I will admit- that is how my family is. My dad works his butt off, my mom stays home and cleans and cooks. But I think that in recent history, the roles may be reversing a little, or even just more women are not stuck in the house all day using Mr. Clean to clean their kitchen floor, but they are more out in the work field making that money, too.
And I would like to say as for me, I refuse to be a slave in my own home. Sh!t needs to be equal. I don't care if my husband stays home with the kids and I'm out making the money. I know I am a smart woman, why would I want to be cooped up in a house Windexing my windows all day? I mean sure, we'll take turns watching the kids, cleaning and cooking etc. etc. But I refuse it to let it all be me.
I think men should be represented in these commercials, too. I know there are a lot of men out there who also use Windex and a Swiffer Mop, or use Tide to wash their own clothes. Oh, and I love how they make the women seem so happy in these commercials. I've never been thrilled to clean my kitchen floor before, even if it is with Mr. Clean. I've never seen my mother happy, either. Or my grandma.
Now, this isn't to say that these are the only type of commercials that are sexist, I think about 95% of commercials are- using the female body to sell a product because of course as we all know and I'm sure have been a victim of- 'sex sells'. But that is a whole 'nother subject in itself.
Any way, I needed some mind stimulation. My brain has been in a lull for a while.
i don't think the commercials are being sexist. the majority of people who use these products are women and the company are just trying to sell their products. besides women tend to be more clean than men, right? i'm a working professional and i still want my house clean. whereas, my bachelor counterpart would think otherwise.
ReplyDeleteyes 'sex sells' but, again, i don't think they are being sexist. they just want money, that's all, hence the word 'sells' in there
although, i do agree that in our society today women are still inferior to men. we make less money doing the same exact work.
nice post btw.